Browsing by Author "Chlampea, Stephania–Anna"

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  • The use of social media marketing by small enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chlampea, Stephania–Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 11-09-2015
    Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...