Browsing by Author "Dimopoulou, Ioanna"
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Keeping customers in sustainable business development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Authors: Dimopoulou, Ioanna
Thesis advisor: Tzortzaki, Alexia Maria
Publication Date: 07-10-2014The aim of this work was the need to improve the economic situation, which are the Greek enterprises thought customer retention. To this end, here are definitions, approaches, strategies and steps to achieve customer ...
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