Browsing by Author "Kouri, Anastasia"

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  • Corporate social responsibility: From business ethics to social symbolism case study of Wind.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kouri, Anastasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 27-03-2012
    Τhe purpose of this dissertation is the conceptual and critical exploration of the notion of Corporate Social Responsibility (abbreviated CSR), as it’s considered a fundamental notion of contemporary marketing. According ...