Browsing by Author "Koutelieri, Maria"
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An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Koutelieri, Maria
Thesis advisor: Antonaki, Maria
Publication Date: 05-02-2013This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...
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