Browsing by Author "Koutroumpaki, Maria"

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  • Policy of marketing in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koutroumpaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-09-2014
    This thesis studies the tourism product and its path to the distribution channels of the tourism market. It also lists the various policies of its promotion. Advertising and public relations, which are found to be the ...