Browsing by Author "Maniorou, Maria"

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  • Internet advertising: consumer attitude in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanaki, Amalia; Maniorou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ...