Browsing by Author "Maragkoudaki, Valentini"

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  • The role of public relations and new technologies in the electronic display and reputation management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Maragkoudaki, Valentini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-05-15
    Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ...