Browsing by Author "Marinakis, Petros"
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Methods of advertising and use of marketing by online Greek electronics stores.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Marinakis, Petros
Thesis advisor: Mastorakis, Georgios
Publication Date: 2020-05-11The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...
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