Browsing by Author "Moschovaki, Emmanouela"
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E-mail Marketing: using e-mail to reach your target audience and build customer relationships.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Moschovaki, Emmanouela
Thesis advisor: Perakakis, Emmanouil
Publication Date: 2016-09-05A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...
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