Browsing by Author "Orfanou, Maria"

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  • Olympic Games in London and international stock exchanges

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vandoulaki, Argyro; Diamantoglou, Stergos; Orfanou, Maria; Paporidakis, Vasilis
    Thesis advisor: Floros, Christos
    Publication Date: 2016-03-23
    This paper examines the event of the Olympic Games in London and its impact on international markets. The first part of the paper is dedicated to the contribution of Marketing and Public Relations to major sporting events. ...

  • Strategic marketing plan design: the case of Minoan Lines.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Panteri, Maria; Orfanou, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 22-03-2012
    The modern Marketing first appeared in the early twentieth century. The creation of what we call "Science Marketing" was developed through a series of actions in different time periods, which are divided into three different ...