Browsing by Author "Plytsi, Maria"

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  • The way consumers of Heraklion respond to online shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plytsi, Maria; Samara, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-03-15
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...