Browsing by Author "Protogerakis, Georgios"

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  • The importance of marketing in tourism management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Protogerakis, Georgios
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 05-08-2013
    This project is about the importance of marketing in tourism management. In the first part of the project, tourism in general is analyzed. Also tourism in Greece, and finally some facts are specified about tourism today. ...