Browsing by Author "Stamou, Evagelia"
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The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Plesti, Eleni; Stamou, Evagelia
Thesis advisor: Perakakis, Emmanouil
Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ...
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