Browsing by Author "Stergiou, Antonios"

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  • Diversification strategies in order to obtain a competitive advantage.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kapsoulios, Michail; Stergiou, Alexandros; Stergiou, Antonios
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-07-03
    As each author sees from his point of view the concept of strategy, there is not only a definition for strategy. However, one of the most eminent scholars of the business strategy, Porter, expressed that strategy is "the ...