Browsing by Author "Theodoropoulou, Elisavet"
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Search engine marketing usage. Progress and effects in marketing. Strategy research, results and imput usage from consumers and marketers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Theodoropoulou, Elisavet
Thesis advisor: Mastorakis, Georgios
Publication Date: 21-01-2014The aim of present work is to study search engine marketing and specifically the applications, the growth and the impression as means of advertising. The methodology of the study was supported by the collection of primary ...
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