Browsing by Author "Tsianos, Marios"
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Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
Thesis advisor: Mastorakis, Georgios
Publication Date: 09-09-2015The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...
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