Browsing by Keywords "διαδικτυακή διαφήµιση"

Now showing items 1-5 of 5

  • Instagram marketing – Methodology, practices and the present situation in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourasis, Konstantinos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2016-05-18
    At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ...

  • The effectiveness of online advertising on consumers in Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plentis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-27
    Online advertising has been used for decades. To begin with, the term 'advertising' indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers ...

  • Hotel's promotion on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plevraki, Afroditi; Fovaki, Aikaterini
    Thesis advisor: Triantafyllou, Georgios
    Publication Date: 22-06-2010

  • Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bezani, Anna; Kalarouti, Elisavet; Liatsi, Lamprini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-05-18
    This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...

  • Ways of promotion products and services on the internet

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantidou, Maria; Kontou, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-05-19
    The aim of the study is to demonstrate the ways in which a business is able to promote products and services via internet. The first part mentioned to the web, to the services which it offers, as well as the advantages and ...