Browsing by Keywords "διαφημιστική εκστρατεία"
Now showing items 1-2 of 2
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Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-02-2009 -
Design and execution of a marketing plan in the Greek market.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Thesis advisor:
Publication Date: 28-02-2008