Browsing by Keywords "διαχείριση των πελατειακών σχέσεων"
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The use of social media as a tool for managing relationships with customers (Customer Relationship Management). The case of facebook in Greek hotels.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012It is assumed that the interpersonal relationships and communication between people online are responsible for the foundation of social media. What's missing from social media is the presence of tourism businesses, which ...