Browsing by Keywords "επίδραση"

Now showing items 1-3 of 3

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Alcohol consumption and the effect of the lifestyle of the students of Techologial Educational Institute of Crete.

    T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
    Authors: Pliopli, Kleio; Raskou, Neratzoula; Tsachouridou, Vasiliki
    Thesis advisor: Galenianou, Eleni
    Publication Date: 28-02-2008

  • The impact of influencer marketing on sales.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sarri, Klitemnistra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...