Browsing by Keywords "εφαρμογή κοινωνικής δικτύωσης"
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Web 2.0 and tourism. The case of TripAdvisor.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 10-07-2014Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ... -
The use of social media apps in marketing. Developing a facebook app for Lux.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 2017-07-24The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ...