Browsing by Keywords "καταναλωτές"

Now showing items 1-7 of 7

  • Study of consumer behavior in the transition from traditional sales to e-commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kyrlaki, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-03-26
    In the present study is a survey aimed at the percentage of consumer preferences be-tween e-commerce and traditional trade. Due to the increased competition that has existed in recent years and due to the economic crisis ...

  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...

  • Research applications artificial intelligence marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Klados, Dimitris; Marousaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-01
    Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...

  • Neuromarketing, consumer’s psychology and the relation with digital marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zogopoulou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2019-09-17
    For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...

  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...