Browsing by Keywords "νευρομάρκετινγκ"
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Big data analysis based on advertising campaigns and marketing strategy.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-07-28In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ... -
The power of psychology to consumers.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-10-25This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...