Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 1-3 of 3

  • The use of humor in marketing and research on how it affects consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagios, Ioannis; Samouri, Iliana; Christaki, Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ...

  • Consumer behavior and satisfaction from super market sector in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stavroulaki, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2016-11-09
    The aim of this thesis is to investigate consumer behavior and satisfaction from super market sector in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents ...

  • E-commerce and consumer behavior: The case of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsitsimis, Georgios
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2016-07-25
    Electronic commerce is process of doing business through computer networks. Broadly speaking, e-commerce emphasizes the generation and exploitation of new business opportunities, enabling the customer to have an increasing ...