Browsing by Keywords "το Χαμόγελο του Παιδιού"
Now showing items 1-2 of 2
-
A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 26-05-2015This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ... -
Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...