Browsing by Keywords "advertisement"

Now showing items 1-6 of 6

  • Small commercials

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Fragkiadaki, Maria
    Thesis advisor: Pachoulakis, Ioannis
    Publication Date: 13-05-2011
    The topic of the thesis was create the audiovisual (small commercials), using image processing technology and audio/music composition video and audio. The programs used for the preparation of the Adobe Photoshop CS2 of ...

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Legislative provisions for the protection of greek and furopean consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Iliadou, Parthena; Hatzigianni, Theodora
    Thesis advisor: Mastorakis, George
    Publication Date: 10-07-2014
    The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ...