Browsing by Keywords "green marketing"

Now showing items 1-3 of 3

  • Evaluation of green entrepreneurship in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Sidira, Kyriaki
    Thesis advisor: Chrysafopoulou, Eleni
    Publication Date: 09-08-2012

  • Corporate social responsibility and green marketing within TITAN S.A.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sklavounaki, Eleni
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2022-12-19
    As part of this study we examine the concept of Green Marketing, and it would be appropriate to combine this concept with the concept of corporate social responsibility as companies need to implement CSR structures to move ...

  • The green marketing in the greek clothing industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Drakou, Christina
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 28-02-2012
    In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ...