Browsing by Keywords "jingle"
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The use of humor and jingles in advertising. Strategic followed by advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-07-2011 -
The characteristics of advertisements that enhance the recognition of advertised products to children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-06-2013The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...