Browsing by Keywords "online advertising"

Now showing items 1-7 of 7

  • The effectiveness of online advertising: the case of consumers in Piraeus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Braimi, Athina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    This work analyzes the history of online advertising resulting in consumer attitudes in the municipality of Piraeus. Originally attempt a brief description of the history of the internet and identify the advantages and ...

  • The effectiveness of online advertising on consumers in Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plentis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-27
    Online advertising has been used for decades. To begin with, the term 'advertising' indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers ...

  • The effects of online advertising on the consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Bellos, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-11-21
    The definition of advertisement is any form of paid non personal public communication of ideas or products and it has first appeared a few thousand years ago. Advertising can be used for different causes, depending on the ...

  • The effectiveness of online advertising: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papas, Vasileios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    Online advertising has been used for decades. To begin with, the term ‘advertising’ indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers or ...

  • Description and analysis of online advertising issues through sponsored search, advertisement texts and online campaigns (Google Analytics, AdWords, Ad Planner, CTR, CPM).

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Kalotychos, Emmanouil
    Thesis advisor: Malamos, Athanasios
    Publication Date: 2020-11-12
    While traditional advertising is used by many companies to drive customers to their websites, nowadays many businesses are trying online advertising (internet advertising) on similar websites, search engines and online ...

  • The effectiveness of online advertising: the case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavroforaki, Maria; Skantzaki, Markela
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    The global prevalence of the internet and the use of social media by the majority of people over the last 5 years have changed the form of traditional advertising and have virtually eliminated the strategies of the marketing ...

  • The development stages of a viral marketing campaign through social website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asprogeraka, Danai
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ...