Browsing by Advisor "Δήμου, Ειρήνη"

Now showing items 21-40 of 51

  • Consumer's attitude towards the introduction of robots in accomodation and hotel industry.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Vardoulaki, Aikaterini; Roditi, Olga
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-04-29
    It is widely accepted that we are going through a period of time in which almost all human needs and everyday life are directly linked to technology. New technologies have 'invaded' the modern households and businesses, ...

  • Entrepreneurship in Greece. Enterprises that resisted financial crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kyriakaki, Konstantina
    Thesis advisor: Dimou, Eirini
    Publication Date: 2016-09-14
    The following thesis is to examine the development of entrepreneurship in Greece and the financial situation of Greek enterprises in the period of crisis and in particular up to 2015. Studied that whether the companies ...

  • The influence of online reviews on the provided customer service and on the management strategies of hotels.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Meletsi, Aikaterini
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-25
    The purpose of this dissertation was to investigate the affect of online reviews on the quality of the provided service and on the design of the marketing management of the hotels. The dissertation was formed in five ...

  • The implementation of CRM (Custom Relationship Marketing ) in food enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katrinis, Dimitrios-Eleftherios
    Thesis advisor: Dimou, Eirini
    Publication Date: 2016-07-20
    In our times, the levels of competition is very high. Thus, companies want and need to create a sustainable competitive advantage. Proper management of the business perspective in relation to their clients, is a key piece ...

  • The attitude of young people aged 15-24 years across advertisements and advertising media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alatzas, Nikolaos
    Thesis advisor: Dimou, Eirini
    Publication Date: 24-06-2015
    This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ...

  • Clusters' and network's attribution in the development of small and medium enterprises. The case of Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsoumaris, Panagiotis
    Thesis advisor: Dimou, Eirini
    Publication Date: 30-07-2013
    The current study focuses on the examination of the knowledge of the small and medium-sized businesses’ managers of Heraklion regarding the existence and the way clusters and business networks operate, as well as their ...

  • Waterparks as a means of improving guest satisfaction and competitiveness of resort hotels.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Gkikas, Vasileios
    Thesis advisor: Dimou, Eirini
    Publication Date: 2022-11-10
    Water parks are the most widespread form of recreational tourism in the world. They first appeared in 1940-1950 in the USA and since then they are constantly growing. Especially in recent decades more and more are created ...

  • Emotional intelligence at workplace.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giakoumaki, Margarita
    Thesis advisor: Dimou, Eirini
    Publication Date: 04-11-2015
    Emotional intelligence is one of the main factors in the effective verbal and nonverbal communication. It may be defined as one's ability to recognize their own feelings and others and in addition to efficiently managing ...

  • The use of internet and how electronic commerce effects hotel enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Maraki, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 20-02-2009

  • Cruise tourism and hotel accommodation: a substitute or complementary relationship?

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanellis, Achilleas-Michail
    Thesis advisor: Dimou, Eirini
    Publication Date: 2023-07-26
    The present research wants to investigate what kind of relationship two pillars of tourism have, such as hotels and cruise ships, and to give a clearer answer ultimately to whether they are substitute or complementary ...

  • Event marketing: The case of international scientific conference.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Boumakkou, Magdalini; Pyliari, Sofia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-05-15
    In this research paper are defined, analyzed and presented the methods used for the organization of events and more specifically the organization of scientific conferences of an international character. Inside the paper ...

  • Customer satisfaction evaluation: The case of a small hotel in the area of Hersonissos, Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Roditi, Themelina; Charalampaki, Adamantia
    Thesis advisor: Dimou, Eirini
    Publication Date: 12-01-2016
    The aim of this study is to identify the level of customer satisfaction with respect to the quality and service they received during their stay in a hotel that is based in Heraklion, Crete. At first, the current status of ...

  • New trends in tourism and the possibility of integration in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stylianos, Andreas
    Thesis advisor: Dimou, Eirini
    Publication Date: 2019-09-17
    The purpose of the present paper is to present the new trends in the tourism industry, as well as to what extent they can be applied within the Greek state.

  • Foreign tourists perception about safety in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Τhemelakis, Charalampos; Sgardeli, Stauroula
    Thesis advisor: Dimou, Eirini
    Publication Date: 01-04-2008

  • The networks and the partnership formations as ways of creating a competitive advantage for small and independent cheese-dairy products enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Milathianaki, Maria; Moskiou, Angeliki-Evangelia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-07
    The purpose of this thesis, as evidenced by its title, is the study of small and independent cheese and dairy enterprise and whether the networking and clusters could create a competitive advantage to them, against big ...

  • The impact of Dark Tourism on local population in natural disaster sites: The case of Montserrat, West Indies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tikoudi, Aimilia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2017-01-16
    This dissertation assignment examines the special purpose tourism field called Dark Tourism and specifically Disaster Tourism, as the act of visiting places devastated by natural or man-made catastrophes. It is case study ...

  • The development of a business plan that refers to the production of burro's milk.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsouvallas, Ioannis
    Thesis advisor: Dimou, Eirini
    Publication Date: 02-04-2015
    The current dissertation presents the development of a business plan that refers to the production of burro's milk. The business plan was created with real life information through research that took place in the island ...

  • Luxury goods: European and global markets and growth dynamics of sector in the greek market

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Anthis, Spyridon-Alexandros
    Thesis advisor: Dimou, Eirini
    Publication Date: 2016-06-10
    In this thesis we endeavor to discuss the luxury goods market, a niche but very interesting section of the retail goods market. Our choice to discuss this particular market sector is due to the apparent fact that the luxury ...

  • Promotion of Cretan wine abroad. Difficulties and possible ways to overcome them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mountoufaris, Alexandros-Georgios; Konstantakis, Grigorios
    Thesis advisor: Dimou, Eirini
    Publication Date: 26-05-2015
    The aim of this dissertation is to present the ways that the Cretan wine makers use to promote their products to the International Market, to search and describe as well as analyze the problems that they confront. This ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...