Browsing by Advisor "Τριχάς, Νικόλαος"

Now showing items 21-40 of 82

  • Research for the characteristics, attitudes and the degree of satisfaction of visitors in Ierapetra Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Angelakis, Georgios; Moutsaki, Despoina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    This paper presents the preferences and the attitudes of tourists visiting Ierapetra. Initially a reference is made to the Mediterranean tourism, its rapid growth and the debate that has arose, giving suggestions at the ...

  • Special and alternative forms of tourism in the prefecture of Evros. Investigation of present situation and development prospects.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mkrtsian, Anna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 23-05-2011

  • Special and alternative forms of tourism in the prefectures of Heraklio and Rethymno. Investigation of the current situation and development perspective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Siganou, Kalliopi; Vavouraki, Evaggelia
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-01-2014
    The purpose of this thesis is to examine the degree of development of special and alternative forms of tourism in the prefectures of Heraklion and Rethymnon in Crete, as well as alternative forms that could be developed ...

  • Corporate Social Responsibility. Case Study: Hellas Gold SA

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asteriou, Christos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-17
    This paper aims to highlight the concept of corporate social responsibility in business in general and the company Hellas Gold in particular, the object of which we want to present. More specifically, by clarifying the ...

  • The exploitation of social media within the fashion marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bechraki, Pavlina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...

  • Gastronomy as an element of competitiveness of Greek hotels. Case study: "Greek Breakfast".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mela, Despoina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 16-02-2016
    The gastronomy in previous decades had seen as an element that can attract tourists, but now a days it has become perceived as the peak tourist experience. It can "pull" and create "loyal" visitors, so the gastronomy has ...

  • Crisis management in modern enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Piloua, Ntaniela
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-06-28
    In recent years in our everyday life, either in the workplace or in our personal life, the crises have come into play. Economic, social, cultural and physical damage is now on a daily basis in the whole of mankind. States ...

  • The Greek coasting and its importance for tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Glykou, Elena
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-09-2015
    In this dissertation I will refer the importance of the Greek coastal tourism, as it is defined by the title ("The Greek domestic market and the Importance of Tourism"). In the first chapter, I present the characteristics ...

  • The impact of the sharing economy on tourism and hospitality. Case study: Airbnb

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskalaki, Emmanouela
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-04-30
    The purpose of this assignment is to investigate closely the concept of the sharing economy and the way it affects aspects of human activity and thus the tourism industry. In particular, the Airbnb electronic platform, ...

  • The effect of the economic crisis on the Greeks’ consumer behavior on travel and tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Panteli, Niki-Lamprini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-09-11
    It is a fact that world tourism is one of the sectors directly affected by the economic crisis. The deep and prolonged economic crisis has also significantly affected domestic tourism in Greece, which may not substitute ...

  • The impact of the economic crisis on the consumer behavior of the Greeks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Moulakaki, Theodora
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-06-05
    This diploma thesis was conducted in the framework of my studies at the Department of Business Administration (Agios Nikolaos) of TEI of Crete. The aim of the work is to highlight the impact of the economic crisis on the ...

  • The influence of electronic marketing and new technologies in consumer behavior of Greeks

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karageorgiou, Maria; Chalkiadaki, Eleni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-20
    The purpose of the thesis is the study of the effect that electronic marketing and the new technologies, have on the behaviour of Greek consumers. In order to achieve the goal of thesis in the theoretical part of our study, ...

  • The impact of travel bloggers on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Stratakis, Foivos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-04-12
    This thesis deals with the ways in which travel bloggers influence the Greek tourists in the decisions they make about their travels. A quantitative survey was conducted with a structured questionnaire in a sample of 255 ...

  • The impact of advertisements on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rafti, Maria; Triantafyllou, Efstathia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-10-20
    Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...

  • The influence of senses in the consumer buying decision process.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-09
    In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...

  • Corporate social responsibility in tourist enterprises. The case of 5 star hotels in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Natsis, Athanasios
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 05-02-2013
    The aim of this diploma thesis is the analysis of the term, Corporate Social Responsibility and to explore with what way it is applied in five-star hotels at the region of Athens. The methodology used to achieve this goal, ...

  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The contribution of coastal shipping in the Greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Konstantaras, Ioannis
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 01-07-2013

  • The contribution of the hotel units in tourism destination’s branding. The case of Limassol.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimitriou, Achelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 29-10-2015
    This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ...