Now showing items 21-34 of 34

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...
  • Analysis of the economic, social and tourism impact of cultural festivals in the local economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Viskadouraki, Ioanna
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2017-01-26
    Given fierce competitive pressures among destinations for what is seemingly the same part of the pie, the organization and management of successful events is promoted by the literature as a means to achieve differentiation ...
  • Religious tourism in Crete and recording of existing activities promoting the identity of the religious tourism product.

    H.M.U., MSc in MBA for Engineers
    Authors: Ntountoumi, Tzeni
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2023-08-23
    This research examines religious tourism as well as attempts to record the existing identity activities of the religious tourist product of Crete. Specifically, in the first chapter there is an introduction regarding the ...
  • Student satisfaction of the MBA program “Organization and Administration for Engineers” of TEI Crete and suggestions for its upgrate.

    H.M.U., MSc in MBA for Engineers
    Authors: Orfanos, Emmanouil
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2021-03-04
    The purpose of this diploma research is to evaluate the postgraduate program “Organization and Management for Engineers” and also the additional services it offers, in order for the postgraduate program to strengthen its ...
  • Cretan diet and gastronomy as a marketing tool in the Greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lilimpakis, Stylianos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 12-03-2015
    The purpose of this assignment is to show the emergence of the Cretan diet and gastronomy which haw as a result been incorporated into the marketing of Cretan tourism. For the boost in the competitiveness of the Greek ...
  • Review evaluating factors affecting the exit loss-making companies from the market. What factors affect the output speed of business from the markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Savvaki, Antiopi
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 16-02-2015
    The aim of the thesis is to examine factors affecting the output of damaging business from the market and who are those factors that affect the speed of exit of firms from the markets. Then, follow investigations by both ...
  • Examination of satisfaction levels among tourists in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Thiele, Sebastian
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2019-02-05
    The purpose of this study was to investigate the use of the brand in destinations and to design a destination brand for the Municipality of Heraklion, Crete. More specifically, this thesis aimed to capture the components ...
  • The role / significture of the local population in the development of a unique destination brand for Heraklion municipality.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mari, Aikaterini; Marnellou, Angeliki
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2018-05-08
    This study dealt with tourism promotion and development organizations in Greece and was completed through five chapters, the first one being the introduction. The second chapter presented a literature review where the ...
  • The opinions of the native residents of Heraklion in regard of the cultural resources of their area.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kastrouni, Vasiliki
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2020-05-11
    This undergraduate thesis explores the opinion of the native residents of Heraklion in regard of the cultural resources of their area. The research was based on the Archaeological Museum of Heraklion. This research has ...
  • Financial crisis affections in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Psaradakis, Isidoros; Anagnostopoulou, Sofia
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 16-06-2014
  • Consumer preferences about "Smart hotels " in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zacharioudakis, Ioannis; Zervakis, Ntmitrii
    Thesis advisor: Κουργιαντάκης, Μάρκος; Apostolakis, Alexandros; Kourgiantakis, Markos
    Publication Date: 2017-11-07
    The current survey was conducted for the purpose of dissertation thesis on consumer preferences regarding "smart hotels’’ on Crete. The purpose of the survey is to analyze and evaluate visitors' preferences for the hotel ...
  • Projection of tourist destinations in the post-Covid-19 period.

    H.M.U., MSc in MBA for Engineers
    Authors: Zouni, Eftychia
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2023-07-11
    The effect of covid-19 pandemic on the projection of tourist destinations in the postpandemic era is the main objective of this research. The projection of tourist destinations is investigated by taking into account the ...
  • Statistical analysis of bathing waters at the Region of Crete. The 2016 - 2020 period.

    H.M.U., MSc in MBA for Engineers
    Authors: Kandilogiannaki, Maria
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2023-10-19
    The aim of the study was the statistical analysis of bathing water quality in the Region of Crete and the conclusions drawing at spatial level per Regional Unit, in the whole of the Region of Crete and separately for the ...
  • Heraklion as a tourist destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanakis, Georgios
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2019-09-24
    Tourism also enhances the competitiveness and attractiveness of a location in this case of Heraklion. The purpose of this paper is to investigate the views and attitudes of tourists about Heraklion as a tourist destination. ...