Browsing by Advisor "Kapantaidakis, Ioannis"
Now showing items 21-40 of 53
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The influence of electronic games on the physical and mental health of people.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-04-14Video games nowadays have become the most popular activity for both older and younger age groups. Due to the development of technology that makes them accessible to everyone, and the opportunities they offer they have been ... -
The importance of responsive web design in designing modern websites.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-21The dissertation deals with the importance of responsive web design in the design of modern web pages. Moreover, it has to do with the history of responsive web design how everything started and the continuous progressive ... -
The synergy economy in Greece, case study: Airbnb.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-16In the present work, the model of cooperative economy and consumption is examined in order to clarify individual issues related to its function, structures, prospects, benefits and disadvantages. The research specializes ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ... -
The use of social media marketing by small enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 11-09-2015Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ... -
The use of social media marketing in the promotion of Greek products and food.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ... -
Social media marketing in field of flares and fireworks.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ... -
The use of social media marketing by catering businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-05-29This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ... -
The use of e-marketing by tour operators.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-01-22The purpose of this dissertation is to highlight the use of e-marketing by tourism businesses. In the first chapter there is a conceptual approach of tourism, its basic forms are mentioned and the contribution of tourism ... -
The use of promotion apps in mobile marketing. Promotion application for IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ... -
The use of social media from multinational companies. The case of IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-17This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ... -
Electronic transactions and safety: the case of consumers in city of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02A frequently cited reason for consumers who do not buy from the Internet is the lack of confidence. Lack of physical evidence and interaction in the online environment makes it more difficult to establish trust with ... -
E-commerce and transaction security - The case of consumers in N. Lasithiou.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-15Vast technological developments have helped to advance every aspect of human life. One of the huge developments in the commercial transactions sector is the use of digital technology through online transactions, which gives ... -
Electronic trade (e-commerce) in Crete and use marketing methods to promote traditional dishes, products in foreign countries.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-05-11Nowadays, people adapt to new technologies. The consumers, using e-commerce, can learn about the products they are interested in contrast with the old days when it was necessary for them to be physically in the store. ... -
Online toy’s store. Design-development-promotion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-02-14This dissertation presents the operation and the development of an electronic toy store, describing parallel and broader concept of e-commerce. The pros and cons of this area are outlined, as well as the benefits that occur ... -
Building an on-line booking platform using a Content Management System (CMS).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-02-08The main aim of this diploma thesis is the building of a website for a online booking (hotel) agency by using the Content Management System Special emphasis has been given to the website building so as the navigation should ... -
The impact of influencer marketing on sales.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ... -
The features of theme builders for the popular content management system wordrpess. Comparison of possibilities and their exemplary application of use in developing a completed website.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015Many of the websites have been made are based on Content Management Systems (CMS) that allow the user to manage easily web content such as text, images, tables etc. Content Management Systems can be divided into two main ... -
Location-based services in mobile devices and features offered in social media marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-11-2014The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ...