Browsing by Advisor "Perakakis, Emmanouil"
Now showing items 21-40 of 41
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The psychology of color and its application in marketing and advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-12-13The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ... -
Study website statistics with systems like Google Analytics. Analysis and conclusions.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-07-11The topic of our thesis deals with systems where we study and analyse statistical data. Due to the increase in the number of users on the internet, but also the amount of information available on it, the need to invent ... -
Comparative study of the main content management systems for websites. Dotnetnuke, drupal (open source) and Dynamicweb (closed source).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 01-06-2009 -
Website visitor behavior for the design with the use of eye-tracking technology and the use of the results in E-marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-05-2012Web wins every day more users. Websites are developed for several reasons and this is the basic element for e-makreting. Many of the tasks that formely deprived us have been replaced by applications via the Internet. ... -
Changes in consumer behavior in from traditional to modern internet advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-07-16Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ... -
The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ... -
Factors influencing the virality of a product or service on social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-11-13In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ... -
Perspectives of responsive web design in smart tv websites.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11In modern times, technology has evolved rapidly, now making it possible for man to make use of the Internet not only from their PCs but also from devices such as mobile phones, Tablets, music devices and televisions. In ... -
Modern e-booking platforms and their contribution to the evolution of the tourism industry.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-03-30This dissertation entitled ΄΄Modern online booking platforms and their contribution to the evolution of the tourism industry΄΄ examines the most basic and well-known online booking platforms, in terms of their operation ... -
Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-25Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ... -
Multimedia content on the internet: converting / uploading / sharing content, specialized websites and advertising possibilities.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 18-05-2011 -
International strategy e-marketing for small businesses: tools, opportunities and obstacles.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-11-16Internet knows no borders. It is widely known and used to almost every part of the world. From Europe to Latin America and from China to South Africa. Along with Globalization, a global e-marketing strategy that will target ... -
E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ... -
Design and build of dynamic websites with content management system for online reservations / rentals and sales of products and services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-11-2011 -
The online advertising Networks and the benefits that can be gained from their use in a Small-Medium Enterprise (SME). Create an integrated advertising campaign for an SME through Google Ad words.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-06-2013The online advertising Networks completely changed the way the advertisements on web. These systems have enabled advertisers with limited financial means to be able to make integrated online advertising campaigns, something ... -
New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-09-10This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ... -
The optical objects of a web page and their importance to improving the user experience.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012The visual design is known in the printing industry since the 18th century. Over the years, evolved and today arrived in the visual design of websites. Its purpose is to attract the user through the basic five senses, ... -
Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-05-2011 -
Digital marketing and its uses in the daily life of local businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-03-30In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ... -
E-mail Marketing: using e-mail to reach your target audience and build customer relationships.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-05A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...