Now showing items 21-30 of 30

  • Marketing in accounting firms: quality of services and customer retention.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Giagkos, Dimitrios; Grigoriadis, Alexandros; Karniaouras, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 02-11-2015
    Introduction: In the conduction of this specific work and research, a general reference with central issue to the marketing services in our country and particularly in enterprises that offer accounting services is accomplished. ...
  • Customer satisfaction measurement in a hotel unit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Trigkoump, Alexantrou; Seliniotakis, Marios
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2018-11-14
    The study of customer’s fulfillment is a vital part of any organization that aims to better its products and its services. This particular part has recently entered the daily routine of the business world since it is a ...
  • Customer satisfaction evaluation: The case of a small hotel in the area of Hersonissos, Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Roditi, Themelina; Charalampaki, Adamantia
    Thesis advisor: Dimou, Eirini
    Publication Date: 12-01-2016
    The aim of this study is to identify the level of customer satisfaction with respect to the quality and service they received during their stay in a hotel that is based in Heraklion, Crete. At first, the current status of ...
  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Afrathianakis, Myronas
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 27-06-2013
    The purpose of this graduate paper is to investigate the customers’ satisfaction in real business environment. In our days, measuring customer satisfaction is one of the major issues of interest to businesses and organizations. ...
  • Measuring service quality and examination of the SERVQUAL method. Case study "Geusinous".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kakaki, Sofia
    Thesis advisor: Apladas, Georgios
    Publication Date: 23-12-2013
    The evaluation of customer satisfaction is the primary goal for any service business especially if you want to survive in this increasingly competitive market. Providing quality services is an important prerequisite for ...
  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katseli, Ina
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 14-12-2009
    The importance of measuring customer satisfaction is confirmed by the fact that the area of the analysis of consumer behavior has focused on the post-purchase behavior of the customer. The companies and organization, who ...
  • Study - assessing customer satisfaction in a real operational environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolaraki, Konstantina
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 02-12-2011
  • Online service quality: the customer view of the technology industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Papadourakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-17
    The purpose of this primary research is to study the opinions of consumers on the purchase of technology products / services via the Internet. This Diplomatic thesis aims to investigate a) consumer satisfaction with their ...
  • The marketing of the business providing accounting services: From the quality of service in customer retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mavrotsoupakis, Emmanouil; Tzortzaki, Kiriaki
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-06-08
    Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ...
  • Ways for keeping customers for sustainable development of enterprice.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vougioukas, Grigorios; Nikitaki, Maria
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2018-05-21
    It is well known that the world in which we live all businesses compete and fight with every means to gain more customers and bigger market shares. Trying to οffer better products and services supply is constant and ...