Browsing by Keywords "social media"

Now showing items 21-40 of 82

  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • The establishment-development of a corporation which produces pellet and its promotion via social media.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Panou, Dimitrios
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2020-02-28
    The present postgraduate diploma thesis is an attempt to be developed a business plan for a pellet producing company, with spatial planning elements, which will promote its products through the social media. The opening ...

  • The search tool in social media and its use on advertising and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimaki, Ioanna-Alexandra; Karanikola, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • The exploitation of social media within the fashion marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bechraki, Pavlina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • The impact of travel bloggers on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Stratakis, Foivos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-04-12
    This thesis deals with the ways in which travel bloggers influence the Greek tourists in the decisions they make about their travels. A quantitative survey was conducted with a structured questionnaire in a sample of 255 ...

  • The impact of advertisements on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rafti, Maria; Triantafyllou, Efstathia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-10-20
    Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...

  • The effect of social networks on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Christopoulou, Vasiliki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2017-07-05
    The study of consumer behavior is a major scientific field of study in Marketing Science. The main objective is to investigate the ways in which the consumer takes his purchasing decisions and the factors that affect the ...

  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...

  • The well-being and the role of social networking on a sample of elderly people pertaining to 3 different frameworks of open protection in Heraklion, Crete.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Alevyzaki, Maria; Mikeli, Eirini
    Thesis advisor: Micheli, Aikaterini
    Publication Date: 2020-07-20
    The present thesis has the title “The Well-being and the Role of Social networking on a sample of elderly people pertaining to 3 different frameworks of open protection in Heraκlion, Crete”. It consists of Chapter 1 in ...

  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • The contribution of social networks to the promotion of tourist destinations

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mathioudaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-30
    This senior thesis examines the degree of contribution of social networks to the promotion of tourist choices. To achieve the ultimate goal, the present work consists of six chapters. The first chapter presents the basic ...

  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...

  • The adoption of digital marketing from the greek companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Athanasiadi, Anastasia; Sfyraki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-21
    From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ...

  • The use of mobile devices by millennial tourists (Gen Y).

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Soumala, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-14
    This research study indicates the mobile devices’ usage by Millennial tourists (Gen Y), at the pre-travel, during the travel and the post-travel phases. A quantitative survey was conducted, using a structured questionnaire ...

  • The use of social media marketing in the promotion of Greek products and food.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...

  • Social media marketing in field of flares and fireworks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntantoudi, Aikaterini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-02
    In this thesis we will study and analyze the effect of social networks in a particular specialized field of trade, that of pyrotechnics - flares and firecrackers. Next, we will define the definition of social media marketing ...

  • The use of social media apps in marketing. Developing a facebook app for Lux.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Krani, Sofia; Tsouris, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    The purpose of this paper is to investigate the use of social media apps in order to promote a firm. We will conduct research on Facebook business as a viable option for the marketing of a firm and how its vast number of ...

  • The use of social networks and new technologies in travel agencies: influence and consequences.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Sfigkaki, Argyro
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2019-05-08
    This diploma thesis deals with the influence and the impact of the use of new technologies and social networks on travel agencies. Separation has been made in seven sub-chapters. Firstly, an extensive analysis of the travel ...