Browsing by Keywords "social network"

Now showing items 21-40 of 43

  • The use of social media marketing by small enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chlampea, Stephania–Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 11-09-2015
    Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...

  • The use of social networks in television media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Filippou, Evangelia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    The fast changing pace of todays communities regarding communication and information release are becoming an essential need for adjustment and flexibility. In this way the television media having considered reliable, timely, ...

  • The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulakou, Eleni; Toursounidou, Maria
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 28-02-2012
    Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ...

  • Electronic marketing using social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Trichaki, Kyriaki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 10-12-2015
    Nowadays, the main source of information for the average person is the Internet. More and more users are updated daily from the Internet. In the recent years, the rapid growth of social networking sites has turned the ...

  • Complete music personal material self recorded in a non professional workspace and promoted with the use of social media.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Panagos, Thodoris
    Thesis advisor: Kalozakis, Spyridon
    Publication Date: 09-02-2016
    Music is an integral part of everybody’s life and it works as a link in order to strengthen relations and establish social groups within society. In the age we live in, music and social media have a symbiotic relationship ...

  • Evaluation study of social networks and internet marketing in business.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gryfaki, Andriana
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 15-12-2015
    The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ...

  • Study and analysis of marketing strategies utilizing the Instagram.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tozios, Stylianos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-15
    Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ...

  • Research on the modern techniques of the web and their utilization by businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...

  • Hotel marketing mix and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Fragkiadoulakis, Stylianos
    Thesis advisor: Apladas, Georgios
    Publication Date: 24-02-2015
    The goal of this study is a literature review on the implementation of hotels’ strategic marketing programs in terms of analyzing the traditional options in the given context of marketing mix, locally and internationally. ...

  • The role of social network on optimization of electronic marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kypriotis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 12-05-2015
    The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ...

  • The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Eleni; Stamou, Evagelia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 17-05-2013
    Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ...

  • Location-based services in mobile devices and features offered in social media marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spanoudakis, Markos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 12-11-2014
    The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ...

  • Economic impacts disseminating social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Vlastou, Sofia; Papadopoulou, Mitrodora
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 29-10-2015

  • Multimedia content on the internet: converting / uploading / sharing content, specialized websites and advertising possibilities.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mamarelis, Konstantinos
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 18-05-2011

  • Promoting higher education institutions using video. Case study of other institutions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kougka, Anatoli
    Thesis advisor: Siganou, Marianna
    Publication Date: 24-01-2012

  • E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulaki, Despoina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-09-2015
    The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ...

  • Content management technologies of community mnemonic virtual groups in the Internet.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Komporakis, Ioannis
    Thesis advisor: Akoumianakis, Dimosthenis
    Publication Date: 14-01-2015
    The evolution of the Internet from the traditional Web 1.0 in what has come to be called Web 2.0, introduced its use in more and more human activities. The proliferation of social networking and the flexible range of tools ...

  • Design a social network for Informatics Engineering Department.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Kazakaios, Aimilios; Charalampous, Christos
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 30-10-2015
    Our aim was to develop a social network using the Elgg platform designed to help students of the Informatics Engineering school of ATEI Crete. We developed unique plugins for this that will help students with their lesson ...

  • Social networks in an enterprise environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kampouraki, Katholiki
    Thesis advisor: Panagiotakis, Spyros
    Publication Date: 16-10-2012
    The use of social networking has become apparent part of the lifestyle of modern people, which could not leave unaffected the business world. The purpose of this assignment is a comprehensive analysis of the most popular ...

  • The technological development and innovation of telecommunications in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koukotzilas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this thesis is to present the technological development and innovation in telecommunications in Greece. Undoubtedly, the development of new technologies offers opportunities for the development, utilisation, ...