Browsing by Advisor "Τριχάς, Νικόλαος"

Now showing items 41-60 of 82

  • The local cuisine as an element of tourism destination marketing. The case of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vavylousaki, Konstantina
    Thesis advisor: Trixas, Nikolaos
    Publication Date: 28-02-2012
    Local cuisine is part of the special identity and culture of a society, and therefore is increasingly used in the diversification and promotion of tourism destinations. As more people travel in order to seek new food ...

  • The development of tourism in Rhodes after the accession of Greece in the eurozone.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spanou, Nikoleta
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 10-06-2010

  • The adoption of digital marketing from the greek companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Athanasiadi, Anastasia; Sfyraki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-21
    From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ...

  • The use of mobile devices by millennial tourists (Gen Y).

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Soumala, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-14
    This research study indicates the mobile devices’ usage by Millennial tourists (Gen Y), at the pre-travel, during the travel and the post-travel phases. A quantitative survey was conducted, using a structured questionnaire ...

  • The use of social media for educational purposes by students in tertiary education.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Giatreli, Chrysothea
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-29
    The central idea of our dissertation is to investigate the use of Social Media for educational purposes in Tertiary Education. Essentially, the behavior and usage of Social Media by students, teachers and the educational ...

  • Creation of a business plan for a small-medium enterprise on the restaurant and leisure sector.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapernaros, Stavros
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-07-11
    The following diploma thesis concerns the setting up of a business plan for a small-medium enterprise which belongs to the competitive sector of eating establishments and entertainment. It presents on a great scale the ...

  • Kea (Tzia), the island of weekend. Investigation of development perspectives for alternative tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Stefa, Mirto–Eirini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-10-2012
    Kea (Tzia) is an island and belongs to Cyclades group and refrains from Attica just 19 miles. Because of near distance from Attica, Kea became soon a popular destination for the Attica’s residents at weekends, so the island ...

  • Tourism in Corfu: from the triptych “sea-sun-sand” towards an alternative model of tourism development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Miari, Konstantina
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-10-2012
    The purpose of this thesis is to study alternative forms of tourism which have been developed on the island of Kerkira (Corfu) as well as those that could be developed in accordance to the particular physical and social ...

  • Communication and how it begomes more effective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpoumaki, Maria; Panagiotaki, Elisavet
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 14-04-2010

  • Tourism destinations marketing on the internet: evaluation of official websites for tourism promotion of the Mediterranean countries.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Aeraki, Maria; Zagalaki, Theofili
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 22-06-2011

  • Destination marketing. Case study: Incredible Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fragkiadaki, Maria-Rafaela
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-03
    The democratization of holidays has rendered tourism a good, accessible to all social groups. Since then, tourism has grown rapidly in recent years, transforming into one of the most dynamic and competitive sectors of the ...

  • Study of the impact of advertising on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-24
    In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...

  • Study of tourism development’s impact in the city of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Angelakis, Chrysostomos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-12-21
    The tourism growth rate has resulted in major changes around the world which have been the subject of study for several scientists. This impact is mostly considered positive but there are several negative cases as well. ...

  • A critical analysis of all-inclusive system in the Greek hotels with a case study in Rhodes Island

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zouroudi, Sofia-Tsampika
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-06-11
    The purpose of this thesis is to critically explore the all-inclusive model, a modern trend in the global tourism industry, focusing on the features of the model, its advantages and disadvantages for hotels, tourism companies ...

  • Religious tourism as a driver for local development. Case Study: Meteora - Kalambaka.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexiou, Fotis; Kamenakis, Grigoris
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-09-2015
    Tourism is one of the main leisure activities of people, and in recent decades appears as a multifaceted phenomenon with social, economic, environmental, and further dimensions. Especially for Greece amid the current crisis, ...

  • The role and importance of employee training in the hotel units of Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sarla, Vivian
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    The hotel sector operates in a rapidly evolving environment and is asked to meet the increasing needs and demands of its customers. The capacity of the hotel units to function smoothly, efficiently and above all profitably, ...

  • The role of internship in luxury hotel units.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Bouranta, Melpomeni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-11-28
    It is commonly accepted that the internship is an opportunity for students to work for a brief period of time, in a real working environment. They have the ability to convert their tutorial knowledge into practice and apply ...

  • The role of public relations in modern entrepreneurship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avramidou, Zoi; Malliari, Athina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-25
    Public relations are the A and Z for the success of enterprises and organizations as they affect and shape the trust of the public. This thesis, after defining exactly what public relations are, has the objective to describe ...

  • The role of quality labels in promoting cretan nutrition and attracting gastronomic tourism in Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Siganou, Foteini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-30
    Tourism is an important income source for Greek and Cretan Economy. The Region of Crete has remarkable resources that have contributed to the Region’s Smart Specialization in Tourism by developing the traditional model of ...

  • The role played by gastronomy and local products in the formation of the identity of a tourist resort. The example of Naxos.

    H.M.U., School of Health Sciences (SHS) MSc in Advanced Clinical Practice in Health Sciences
    Authors: Legaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-10-18
    Local products are a key element of the culture of the tourist destinations, giving them a special identity. The purpose of this paper is to investigate the role of local products in shaping a unique identity for tourist ...