Browsing by Advisor "Kapantaidakis, Ioannis"
Now showing items 41-53 of 53
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Challenges and solutions for the human recourses management: a critical approach.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-07-01Human Resources Management discipline was recognized as a separate branch of Business Administration through the sciences of psychology and social anthropology in the 20th century. Its role is now strategic, and as such ... -
Promotion of products-services through deal sites. Implementing indicative deal sites using the Word Press platform.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The rapid development of technology in recent years has resulted in the development of the Internet, which consists of thousands of smaller computer networks that are connected to each other. The prevalence of the Internet ... -
Modern internet tools and techniques for customer support using chat and messages.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-29The purpose of this diploma thesis is to analyze the main customer support tools in the modern business environment, their advantages and disadvantages. Main methodology is the bibliographic review and the use of case study ... -
Comparative study of game development tools for mobile devices (Mobile Games). Presentation possibilities and exemplary application of use in the construction of a mobile game.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02The following paper refers to the tools with which develops and designs a game on mobile. It should be noted is the fact that it reported the evolution of mobile from the beginning up to now and the games on the mobile, ... -
Comparative study of the major modern representatives of Content Management Systems (Content management systems - CMS)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-05-18In our days, web technology is developing, changing and improving rapidly. Likewise, more and more website building methods come up, using better techniques. This way the owner of a website is able to choose the most ... -
Comparative study of the major modern tools on the interactive html 5 advertiment development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-07Τhe last years, the Internet is part of our lives and this is an indisputable fact. The modern marketing is adapted to the requirements of the new era and a modern way to promote a company or a product is through interactive ... -
Internet of things (IOT) devices and smart homes: evolution, penetration and the possibilities they provide to change every day.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-15IoT technology and other innovative technologies developed in the last decade have initiated a transformation of the modern way of life. Their impact and scope ranges from everyday life to industry. This examines penetration, ... -
The chatbots and the possibilities provided on marketing. Clearing and inclusion of indicative chatbot in a content management system (CMS).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-29Purpose of this thesis is to present and create a flagship Chatbot and integrate it into a content management system (cms). Our goal is to provide readers of this work with a comprehensive view of this new technology and ... -
E-sports, their rise and the chances that are given in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ... -
HTML 5 and the possibilities that provides to web commercial/promotion. New commercial applications for portable internet devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013HTML, CSS, Flash, Javascript -
The social media marketing in the field of football.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-11-22This diploma thesis explores the use of social media as a marketing tool in the field of football. Initially, there is an extensive reference to the theoretical context of social media, followed by issues concerning ... -
E-commerce in Greece, case study: Greek agri-food products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-11-20In this essay we will study the contribution of e-commerce to the promotion of Greek Agricultural Products. The thesis consists of four chapters with the following structure: The first chapter will develop the concepts ... -
Mobile e-commerce (m-commerce) and its evolution in Greece. Developing an e-commerce application for mobile devices with an m-commerce tool.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2017-11-21Nowadays, e-commerce is developing rapidly. It uses facilitates by everyday’s life of modern man. Mobile phones are also becoming an increasingly important and indispensable tool for humans. Another key feature is the ...