Now showing items 41-60 of 154

  • Exploring the impact of e-marketing and new technologies in the consumer behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimou, Nikoleta; Katsouli, Asimina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-06-13
    In the present study we investigated the effect of electronic marketing and new technologies in consumer behavior of Greek tourists. Initially, we analyzed in detail the concepts of innovation, the use of the Internet, ...
  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...
  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...
  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...
  • Types-forms and e-commerce security.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavromoustakaki, Antigoni
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2019-07-09
    E-commerce is a form of commerce that allows businesses to advertise and sell their products to the general public via the internet and allows the customers to broaden their purchasing horizons beyond the local markets and ...
  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...
  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...
  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...
  • Consumer behavior and preferences online purchases in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Patramani, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 24-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...
  • The use of electronic commerce from modern enterprises - case studies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Lyra, Chrysa
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 24-09-2009
  • Security of transactions in e-commerce, the case of consumers in the prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Vamvoukas, Vasileios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-09-02
    In the last decades, e-commerce, as well as all other types of electronic transactions have been spread over and covered many areas of economic activities, even if the most basic remains this of e-commerce. Transactions ...
  • The safety of electronic transactions in the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Moursella, Eleftheria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 22-10-2013
    The realization of electronic transactions through the internet in many cases is postponed because of security matters. The insecurity and uncertainty of users in relation to performing electronic transactions are probably ...
  • The dissemination, implementation and use of internet and e-commerce from enterprises in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papoutsidaki, Eleni
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 02-08-2012
  • Online buying behavior: The case of consumers in Madrid.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakopoulou, Melinta
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...
  • Online buying behaviour: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathioudaki, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-03-21
    This project focuses on the study of the behavior, satisfaction, tryst and commitment of consumers in the region of Heraklion, Crete, regarding online stores and purchases they make, as well as the items and e-shops they ...
  • The internet development of enterprises in the Heraklion prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadaki, Konstantina; Sfakianaki, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-06-2014
    The aim of this thesis is to investigate how the SME’s in Heraklion, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...
  • The digital development of SMEs in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Andreadakis, Andreas; Artiomenkova, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-08
    The aim of this thesis is to investigate how the SME’s in Chania, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...
  • Internet penetration in the area of ​​Greek tourism enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydis, Konstantinos
    Thesis advisor: Frankoulis, Antonios
    Publication Date: 23-07-2014
    This paper focuses on the penetration of the internet in the businesses of the tourism sector in Greece, the projection of Greek tourism through the internet and its correlation with the performance of the hotel business. ...
  • The evolution of e-shops through years

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κωνσταντίνου, Χριστιάνα; Konstantinou, Christiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-05-18
    During the last decade, the internet, apart from being game an offending in formation and communicating, has involved into a very important tool for businesses. Specifically, business shareable to advertise and sell their ...
  • E-commerce evolution and factors affecting customer satisfaction.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diavatopoulou, Christina
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    E-commerce in Greece is on a significant rise, especially the last few years, following the spread of internet usage and a drop in prices of internet access. At the same time, the development of various and different ...