Browsing by Advisor "Δήμου, Ειρήνη"
Now showing items 1-20 of 51
-
ATL and BTL marketing and their efficiency research.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2018-01-09Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ... -
Κnowledge management in small and medium enterprises: the case of the hospitality industry in Crete.
T.E.I. of Crete, School of Engineering (STEF), IPPS in MBA for Engineers
Authors:
Thesis advisor:
Publication Date: 2020-04-08The purpose of this research is to recognize the extent to which knowledge management systems are applied to hotel industry and the contribution of these systems to the competitiveness of enterprises. In this paper, ... -
Develop a methodology for determining of the optimal mix of promotion for a business of the Prefecture of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 13-06-2014This thesis was implemented in order to investigate and determine the optimal mix of promotion for a business of the Prefecture of Heraklion, Crete on local media, giving the possibility of and information to the company ... -
Developing a strategic partnership between tertiary academic institutions and the tourism industry: a study on the perceptions of academics and students.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2018-05-08The purpose of this research is to study the current situation with regard to the cooperation between higher educational institutions and the labor market in the context of the tourism curriculum. More specifically, the ... -
Developing cooperation strategy between higher educational institutions and the tourist market: the views of market representatives.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2018-02-27This research paper aims at presenting the current state of collaborations between institutions of higher education and the labour market as the tourist industry is concerned. In its initial chapters it references tourism ... -
Students’ perceptions of employability and career prospects abroad.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors:
Thesis advisor:
Publication Date: 2023-06-29This final-year dissertation looks into the opinions of students of tourism departments regarding working abroad. Initially, the concept of the tourism industry is described in detail. A distinction is made between its ... -
The level of satisfaction of the airport 's passengers concerning the services provided.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 28-02-2008Airline industry is one of the most important areas of tourism industry and this the reason why it was chosen for study. Airline's customers-passengers are very demanding due to their high educational and financial level. ... -
Women and career in the tourism industry in Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors:
Thesis advisor:
Publication Date: 2020-05-08In recent years, significant progress has been made in women’s empowerment. In the past, nothing was taken for granted and the female workers had to fight for their rights on daily basis. Nowadays, things are clearly better, ... -
Women and career in the tourism industry. Case study: hotel businesses in Crete.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
Authors:
Thesis advisor:
Publication Date: 2022-04-11The main purpose of this survey is to study the opinions of women who are working at hotels in the region of Crete, regarding career opportunities in their professional field. In order to achieve this purpose, the research ... -
The level of information provided to students at the Technological Educational Institute of Crete with respect to the Erasmus+.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2017-07-11The aim of this study is to examine the level of information provided to students at the Technological Educational Institute of Crete with respect to the Erasmus + students' exchange program. Moreover, the study seeks to ... -
Sustainable tourism development in Corfu.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 18-03-2009 -
Market research on preferences and consumer behavior regarding honey products.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors:
Thesis advisor:
Publication Date: 2020-09-14This dissertation examines the preferences and consumer behavior regarding honey-related products. More specifically, the study examines the history of honey, its various uses and characteristics, and the process followed ... -
Research on satisfaction of Erasmus student in higher education of Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 18-11-2015The subject of this thesis concerns the study of satisfaction of incoming Erasmus student in higher education of Crete. Satisfaction of the incoming student plays a very important role in the development and upgrading of ... -
Employee satisfaction survey: the case of a cosmetics company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2018-11-21Job satisfaction is an issue that has been studied extensively in international literature. The purpose of this paper is to measure the satisfaction of cosmetic company employees, with a case study of a large international ... -
Research about satisfaction of tourist with disabilities: the case of Heraklion Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2016-07-19In this thesis we dealt with the investigation of the extent to which the city of Crete Heraklion can meet the demands of tourists disabled, ie whether there is adequate infrastructure in the city and host of tourist-disabled. ... -
Research of the satisfaction of TEI of Crete students from their participation in the Erasmus+ program.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2017-06-27The subject of this thesis concerns the study of satisfaction of outgoing students of TEI of Crete in Universities abroad under the Erasmus+ student exchange program. Meeting the outgoing students of TEI of Crete abroad ... -
An incentive survey for residents of western Crete for tourism in the municipality of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2017-08-23This study examines the opinions of the residents of Western Crete’s cities (Chania and Rethymnon), with respect to Heraklion as a tourist destination, according to their experience. Towards this aim a primary as well as ... -
Incentives that can lead residents of Athens to visit the city of Heraklion as tourists.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2018-05-23Heraklion is the fourth largest city of Greece and a well-known tourist destination that recently attracts tourists of the highest standards. The present study was aiming to record the opinions of travelers from Athens ... -
Visitor status survey and visitor satisfaction measurement in Rethymno.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2019-06-21This particular study studies and analyzes the phenomenon of tourism in Greece today and is specialized in the tourism inthe island of Crete and more specifically the city of Rethymnon. The work starts by identifying the ... -
Research the attitude of consumers, small and medium-sized enterprises and self-employed professionals as towards the use of payment cards in transactions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors:
Thesis advisor:
Publication Date: 2017-01-26The use of credit, debit and prepaid cards in our everyday transactions presents a continuous increase and has become an integral part of our lives. Capital controls that had been enforced in Greece in the summer of 2015, ...