Browsing by Advisor "Κοπανάκης, Ιωάννης"
Now showing items 1-13 of 13
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Big data analytics and knowledge discovery through location-based social networks (LBSN).
T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
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Publication Date: 2018-09-13Current research argues that the use of social networks can be a dominant resource for acquiring valuable knowledge about tourist destinations through the collection of data from Location-Based Social Networks (LBSN). This ... -
The concept of digital products in e-commerce and the role of digital product management teams for their support-development.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-12-20We live in the age where the dominance of the internet in our daily lives is more than a given, as it has invaded all aspects of our lives. It was logical and reasonable, therefore, to affect the area of commerce, where ... -
Instagram marketing – Methodology, practices and the present situation in Greece
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-05-18At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ... -
Development of an E-commerce platform.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 29-02-2008 -
Internationalization of business and marketing strategies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-26Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ... -
Exploring of open source software content management systems-CMS.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-04-2009 -
The development, use and business strategy planning of the Social Media Monitoring technique.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 04-11-2015Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ... -
Electronic services and applications in tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-12-2009 -
Viral and interactive marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-12-2009 -
Digital transformation and digital maturity in Greece: challenges and opportunities for small and medium-sized enterprises.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-12-20This research aims at delving into complex spheres of digital transformation within Small and Medium Enterprises (SMEs) in Greece focusing particularly on distinguishing the level of digital maturity and the correlation ... -
Modern methodologies of management and optimization of human resources as a tool for business development.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-09-01The aim of our thesis is the analysis of modern human resources management and optimization methodologies, as a tool for the development of a business. We will present tools and practices applied in companies with the ... -
Architectural platform for e-commerce.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 11-03-2009 -
Design and construction of dynamic website with content management system for on-line reservations/rents.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 28-06-2010