Browsing by Advisor "Κουργιαντάκης, Μάρκος"

Now showing items 1-20 of 103

  • Adoption of technologies and practices from greek e-shops.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagaki, Eleni
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-11-19
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ...

  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • Aquarium visitors' satisfaction: a case study in Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Kallergis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-02
    CretAquarium is one of the most popular public aquariums in the Greece. Nevertheless, for its proper functioning it seriously relies on the receipts it receives from its daily visitors. The visitor satisfaction rate plays ...

  • The way consumers of Heraklion respond to online shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plytsi, Maria; Samara, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-03-15
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • Exploiting new technologies in the field of agricultural and food products in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papamatthaiaki, Anita
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 06-07-2012

  • Imprinting economic climate in Heraklion Prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Markoglou, Dionysia; Chatzaki, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 15-12-2014
    The aim of this thesis is to investigate how consumers in Heraklion (Crete, Greece) face the current economic crisis and what they expect for the future. The first section of the thesis gives the theoretical background, ...

  • Imprinting economic conditions in the prefecture of Attiki

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gkalogiannis- Koutsogiannis, Michalis; Kotsakos, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2016-06-16
    The aim of this research project is to investigate the consumer preferences/trends for wine products in the prefectures of Chania and Heraklion on the island of Crete. The aim of the research was fulfilled through primary ...

  • Emblazonment of the economical climate in the Perfecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Choriti, Vasiliki; Goudi, Kelly
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    This project will examine the effect of the economic crisis that affects all of Greece and specifically the county of Heraklion, Crete. Firstly it will state the history of all the bankruptcies that took place in the country ...

  • Satisfaction rating of workers of Pancretan Bank.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Prasanaki, Erasmia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 26-06-2015
    The purpose of this thesis is to measure the job satisfaction of Pancretan Bank employees in the central store in Heraklion Crete. The study, based on the various factors, found that influence positively or negatively, the ...

  • Bureaucracy in Local Government Organizations: the opinion of employees and citizens.

    H.M.U., MSc in MBA for Engineers
    Authors: Kanakousakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to investigate the view of citizens and employees of the Municipality of Heraklion regarding the bureaucracy in municipal services. The first part presents the theoretical background of bureaucracy ...

  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • Online advertising: the viewpoint of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikiforou, Stavroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 23-12-2013
    Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ...

  • The effectiveness of online advertising: the case of consumers in Piraeus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Braimi, Athina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    This work analyzes the history of online advertising resulting in consumer attitudes in the municipality of Piraeus. Originally attempt a brief description of the history of the internet and identify the advantages and ...

  • Internet advertising: consumer attitude in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanaki, Amalia; Maniorou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ...

  • Dimensions of SMEs entrepreneurship in Heraklion of Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Vrysanakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...

  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...

  • Market research for taxi services in Heraklion: the opinion of consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tampakakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-07-12
    This project is a market research that examines the opinion of the consumers about the quality of the taxi transportation services in Heraklion Crete Greece. With the help of the questionnaires that contained structured ...

  • Consumer behavior research for wine products in Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Banasaki, Georgia; Livanou, Ismini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 02-02-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Heraklion, Crete. The first section of the thesis gives the theoretical back ground, while the second section presents the ...

  • Research of consumer behavior in winery products in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dridaki, Georgia; Dridaki, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    The global and domestic market of standard wine is considered highly competitive and complex. Consumer preferences are influenced by many factors and this complicates the formulation of strategies and regular promotion of ...

  • Business plan for the development of an aloternative tourism enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nystazos, Michalis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-05-2011
    The current thesis is a small business plan for the creation and the development of an alternative tourism company, which is located in the island of Kos (Greece). This company will offer one-day cruise (excursions) services, ...