Browsing by Advisor "Μαστοράκης, Γεώργιος"

Now showing items 1-20 of 108

  • Logistics in the super-markets sector in the country of Argolida.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasilakos, Charilaos
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    It is obvious that we are living in an era where rules in competition are much more different than those in the past. A new interpretative prototype of competition rises, where logistics and the supply chain network more ...

  • Logistics-supply chain and its effect on health care.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mouzaka, Afroditi; Tsatalos, Athanasios-Panagiotis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-30
    This thesis has been the subject of our study for a long time and we believe that due to the importance of the subject it will be a very important springboard for our further course in the industry. More specifically, the ...

  • Marketing and how it impacts on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pavlaki, Aikaterini-Eirini; Stoka, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 06-11-2015
    With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ...

  • Services marketing – The aspect of services marketing in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzaferou, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-04-14
    The present thesis, as it also betrays and its title deals with the marketing of services while focusing and analyzing the tourism industry in particular. Tourism could be argued rather unjustly that it is Greece's heavy ...

  • Search engine marketing usage. Progress and effects in marketing. Strategy research, results and imput usage from consumers and marketers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theodoropoulou, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 21-01-2014
    The aim of present work is to study search engine marketing and specifically the applications, the growth and the impression as means of advertising. The methodology of the study was supported by the collection of primary ...

  • Social media marketing. The exploitation of social networks and gadgets in the context of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fili, Anna-Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ...

  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...

  • Big data analysis based on advertising campaigns and marketing strategy.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Arvanitis, Panagiotis; Gourniezakis, Dimitris
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-07-28
    In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ...

  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...

  • Evaluation of the IP/DVB platform for offering quality of service.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Sergetakis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 01-07-2009

  • The use of new technologies in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkiaourakis, Michalis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-24
    The technological development and evolution has a major role in our lives with an impact on alla types of business. So it could not leave unaffected the tourism industry worldwide. Also none of us can deny that technology ...

  • Online advertising effectiveness of tourism advertising and its impact on consumers decisions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vangeli, Aris; Kefalas, Charis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...

  • Supply chain management of fresh fruit and frozen products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Raptidis, Konstantinos
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this study is to evaluate the functioning of the supply chain for fresh vegetables. Specifically, an analysis as to agricultural products and features to be fitted to allow their consumption. Furthermore, ...

  • A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zagoraios, Dimitrios; Papastylianou, Pantelis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 26-05-2015
    This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ...

  • Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kyriakopoulos, Konstantinos; Tsapalas, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ...

  • Human resource management. The effect of the strategic marketing and the effect of the social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ...

  • Meaning, importance and application of internal marketing in one hotel enterprise. Case study at the business hotels of region Lasithiou.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papathanasiou, Konstantinos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The internal marketing refers to the internal environment of any business consisting of human resources, the managers understanding the importance of the internal marketing, they research, design and create the appropriate ...

  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...

  • Research of secure transactions in e-commerce using smart phones.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Krizini, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-05-12
    This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ...

  • The use of humor in marketing and research on how it affects consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagios, Ioannis; Samouri, Iliana; Christaki, Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ...