Browsing by Advisor "Μαστοράκης, Γιώργος"

Now showing items 1-6 of 6

  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skourletopoulos, Georgios; Xanthoudakis, Antonios
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 08-03-2012
    The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ...

  • The impact off e-marketing and new technologies' on the consumer's buying behavior, during t the economic crisis period.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koufaki, Ioanna; Mylonas, Pavlos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 03-06-2014
    Shopping online, a part of e-commerce, is dynamically progressing in world level, bringing lots of profits in businesses that are developing in this specific domain. This research tried to describe the Greek consumers’ ...

  • The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulakou, Eleni; Toursounidou, Maria
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 28-02-2012
    Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ...

  • Methods of display and use of innovative advertisements in online stores of commercial interest.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzotzi, Sotir; Fovakis, Nikos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2022-12-11
    This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...

  • Wed sites promotion: Search engine optimization, promotional programs and results evaluation.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiadakis, Manousos; Tsamis, Panagiotis
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 07-02-2012
    From the mid of 1990's, the websites owners realized the power of a search engine in the web. Millions of users are exploiting search engines to find requested information via Internet. As a result, website owners began ...