Browsing by Advisor "Περακάκης, Μάνος"

Now showing items 1-6 of 6

  • Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Simoglou, Apostolos
    Thesis advisor: Perakakis, Manos
    Publication Date: 2017-06-26
    This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ...

  • Entrepreneurship in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Ligomiadis, Angelos
    Thesis advisor: Perakakis, Manos
    Publication Date: 2019-04-17
    The purpose of this thesis is the research and analysis of the new startups enterprises in Greece. The main reason that led me to this particular research is due to the great financial crisis the Greek society is ...

  • The importance of security in the context of commercial transactions via the Internet at the level B2C: The case of MULTIRAMA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Soupiadou, Alexandra
    Thesis advisor: Perakakis, Manos
    Publication Date: 02-12-2008

  • The importance of web presence of a municipality for tourism promotion. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Panteli, Artemis
    Thesis advisor: Perakakis, Manos
    Publication Date: 06-06-2014
    The local authorities are the official government representatives of a region. These authorities apart from having administrative goals for tha social and economic development of an area, they also set some goals for the ...

  • The use of general artificial intelligence systems such as OpenAI and their applications in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Diakou, Michail
    Thesis advisor: Perakakis, Manos
    Publication Date: 2024-02-20
    This thesis aims to explore the role of artificial intelligence (AI) in marketing and its implications for businesses, consumers, and society. With the rapid advancements in AI technology, its integration into marketing ...

  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...