Browsing by Advisor "Τζωρτζάκη, Αλέξια-Μαίρη"

Now showing items 1-2 of 2

  • The importance of strategy and planning in the hospitality industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Giannadaki, Georgia
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 13-01-2015
    One of the major sectors in the Greek National Economy is Tourism, as it contributes powerfully in a direct or indirect way to GDP and employment. A big amount of enterprises and companies, due to the tourism’s positive ...

  • Marketing strategies to increase demand in time of economic crisis: Products with reduced expiry date and Consultancy services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ntispyraki, Georgia; Pissadaki, Kyriaki
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 26-03-2015
    In times of economic crisis the companies follow certain strategies. The purpose of this thesis is to analyze marketing strategies and the development strategies that will lead to increased demand. The first part of the ...