Browsing by Advisor "Τζωτρτζάκη, Αλεξία Μαρία"

Now showing items 1-2 of 2

  • Keeping customers in sustainable business development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dimopoulou, Ioanna
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 07-10-2014
    The aim of this work was the need to improve the economic situation, which are the Greek enterprises thought customer retention. To this end, here are definitions, approaches, strategies and steps to achieve customer ...

  • The importance of customer retention for the sustainable development of an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tselios, Vasileios
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 14-10-2014
    This paper aims to export results through the collection and analysis of market data. These data come from active businesses on the island of Rhodes, and help analyze the ways in which modern businesses are trying to make ...