Browsing by Advisor "Τριχάς, Νικόλαος"
Now showing items 1-20 of 82
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City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ... -
Corporate social responsibility and people with disabilities.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-05-29People with disabilities are a special category of population which, more than any other, is directly dependent on the close family environment for integration into the community. These people, due to their differences ... -
The impact of new technologies on the behavior of Greek tourists
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The current thesis refers to Greek tourists in connection with new communication technologies. Over the last few years the internet has impressively changed everyday life. Therefore, the main purpose of this thesis is to ... -
Τhe importance of the logo in branding.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-05-17In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ... -
Gay-lesbian tourism: exploration of the current situation and prospects for growth in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21A very important part of tourism gradually emerges and tends to take a prominent position in the tourism market place is that of gay-lesbian tourism. Already in 1990, which was declared as “European Tourism Year”, a ... -
Web 2.0 and tourism. The case of TripAdvisor.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ... -
Agricultural marketing. The role of cooperatives in the promotion of agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-20The following paper analyzes the contribution of agricultural cooperations in promoting agricultural products, as a marketing institution of crucial importance. To achieve that it is important to present fundamental elements ... -
Urban tourism in Chania.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-19The subject of this thesis is the development of alternative tourism, in particular the urban tourism in the city of Chania. Initially, there is a theoretical approach of special and alternative forms of tourism as an ... -
Wedding tourism in Greece. Study on its current status and its development prospects.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-19This thesis is a study of the current status of Wedding Tourism either globally or in Greece. Since 1960 had started a quick development of Mass Tourism, while more and more special and alternative forms of tourism appear ... -
Investigation of agro-tourism development prospects in Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-20The agrotourism, refers to outdoor recreational activities and tourism that are an organic and harmonic part in rural areas, and includes a variety of tourist activities that characterize rural areas. The purpose of this ... -
Investigation of prospects for the development of thematic tourism in Crete. Case study: CretAquarium.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-04-18Thematic tourism is part of the alternative forms of tourism characterized by the existence of a special incentive and the development of a corresponding special infrastructure (demand - supply). The group of forms of ... -
Investigation of development perspectives of wine tourism in Heraklion area. Case study: wines of Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-22This thesis is a study of perspective development of the wine tourism as growing alternative form of tourism, in Heraklion, Crete. Mass tourism with its effects, contributed to the development of new special and alternative ... -
Investigation of prospects for the development of wine tourism in the prefectures of Drama and Corfu.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-05-25In this diploma thesis we will refer to the form of alternative tourism, wine tourism, which is becoming more and more popular in Greece. Wine tourism refers to trips with main purpose to visit vineyards and wineries for ... -
Investigating prospects for the development of wellness tourism in Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2022-01-14Tourism is one of the most important means of economic development of our country. The island of Crete is one of the most important islands in Greece. The beauties of the island, its rich local products and the clear blue ... -
Investigation of current trends and issues in international tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014Tourism is one of the most dynamically growing segments of the global economy. Being the dominant activity in many countries, it has significant multiplier effects on other sectors of the economy and contributes to the ... -
Exploring the impact of e-marketing and new technologies in the consumer behavior of Greek tourists
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-06-13In the present study we investigated the effect of electronic marketing and new technologies in consumer behavior of Greek tourists. Initially, we analyzed in detail the concepts of innovation, the use of the Internet, ... -
The effect of social media in tourists' behavour.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ... -
Study of the economic crisis impacts on the operation and marketing of hotels in Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-05-15On this diploma thesis a short resection of the global economic crisis is presented, as well as how this affects the Greek economy. Afterwards the research focuses on Crete Island and especially at Ierapetra. The main body ... -
Investigation of characteristics, motivations and level of satisfaction of wellness tourists in Elounda, Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-10Wellness tourism aims to provide services to healthy people in order to prevent and improve their quality of life through the achievement of a balance between body and spirit. The services provided include caring, beauty ... -
Perspectives of alternative forms of tourism development in a tranditional mass tourism destination. The case of Rhodes.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The aim of the thesis is to analyse the special and alternative forms of tourism that have already been developed in the island of Rhodes as well as those that could be developed according to the particular natural ...