Now showing items 1-5 of 5

  • Corporate social responsibility and green marketing within TITAN S.A.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sklavounaki, Eleni
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2022-12-19
    As part of this study we examine the concept of Green Marketing, and it would be appropriate to combine this concept with the concept of corporate social responsibility as companies need to implement CSR structures to move ...
  • E-government and its effects in greek economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karagianni, Michaela; Froudaraki, Dimitra
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2019-03-20
    Ιn this paper we analyze a very important issue, that of e-Government, which in recent years has become a habit and has entered into the everyday life of the citizens of both Greece and Europe. E-Government services enable ...
  • Map of electronic government in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avgoustakis, Ioannis; Dineris, Eleftherios; Saliai, Agkert
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2016-07-08
    Electronic governing is the complex tendency of governments in the all levels the administration and the decentralisation with the access of citizens in the public questions, that aim it has the promotion: (a) better and ...
  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...
  • E - commerce as a tool of promoting products in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Valsamopoulou, Antonia
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2016-05-18
    This assignment deals with the electronic commerce, its development and generally its function as a tool of promotion consumer products in Greece. The main concern is that there are plenty of products whose demand has been ...